Stamps do not lose their validity, and so the customers of Popup Partner October 2018 Calendar Templates receive their deliveries with stamps that have long since become exotic, which they may still know from their childhood. Customized franking When possible, Baer surprises the buyers even with a branch-specific franking.
For example, garden centers receive stamps with flowers and architectural and engineering companies those with buildings or technical motifs. And when the time is right, he writes a few personal words on the cover letters with the pen. “When I put such an envelope on the post office, I know it’s not an app or a moon flight, but it’s all clean and done right. October Calendar 2018
” However, Baer does not do big business with his annual planners. The predecessors had easily made in the best times annual sales of more than 100 000 francs, he calculates. For him, it’s currently around 30,000 francs, and this at a cost of 20 to a maximum of 25 percent of his theoretical annual working hours.
Now that the long holidays are coming to an end and some are already beginning to think about planning for the next year, business is picking up considerably again. To the thousand addresses of customers, some of whom have regularly ordered their Guler annual planners for decades he took over from the predecessors.
I lose these customers only by retirement or business task,” says Baer.Also, Baer is currently working on a letter-writing campaign, which is aimed at hospitals and nursing homes. He has written to architects and construction engineers in the last few mailings, and he thinks that fire brigades and other blue light institutions could also be target groups.
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He buys the addresses for the direct mailings from a student who compiles them in nocturnal diligence. He has taken over from the predecessors the thousand addresses of customers, some of whom regularly order their Guler annual planners for decades. “I lose these customers only through retirement or business,” says Baer.
Among them are car dealers, companies from the construction and plumbing industry, transport companies, in some cases also large industrial companies with several production areas, hospitals, homes and also authorities, hotels and catering establishments. The order quantities amount to one to about two dozen calendars; some statio neries also take larger quantities.
The end customer costs one copy including shipping around 18 francs. “It’s certainly cheaper than sitting down at the computer and developing your own calendar.” There’s still room for improvement. Baer is still not completely satisfied with his own recruits; so far he has only gained about 150 new customers. That is less than expected, he admits frankly.
Some said that such a business “failed to beg,” he says. But he sees his one-man company as a passion, much like a vintage car fan who would stare at his car for hours without earning any money. “So I’m doing something that I understand a lot, October 2018 Calendar Templates I can continue to take care of my paper and selling business. I’ll stay on the ball, and just hanging around in early retirement is not my thing.