The importance of mobile communication is also not to be underestimated, because the majority of people is now more mobile to reach. The change, October 2018 Calendar Spanish, goes beyond the growing importance of online channels. Already in 2017, the use of messengers has skyrocketed, and in 2018 this trend will continue.
Connected to it is the withdrawal of many users – at least with regard to communication – in direct communication channels connected. Today we see that new advertising formats such as LinkedIn in-Mails or advertising in Facebook Messenger should ensure attention in actually closed channels.
Chat and messenger bots, coupled with ever-improving algorithms and machine learning, will lead to a good deal of communication being automated. I am a self-employed communications consultant, primarily in the start-up world. I really appreciate working with founders and their teams: energy, dynamism, innovation.
However, I often find that the assessment of how PR and public relations work differs greatly. Especially when it comes to communicating with editors and possible issues that come into the media, opinions are very different. That’s why I wrote down a few things that struck me.
I hope this helps to get started on successful PR work. Stories, not a self-proclaimed fairy taleThe biggest problem that prevails in PR, often pushing relationships between business and journalists, is that too many irrelevant things are communicated. For example, one founder recently asked me if I had a press release could say that his start-up moved into a larger office.
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A founder wanted to communicate that she has attracted new investors to land. However, the names of these could not be called. So the editors are swamped with incomplete or unimportant reports and journalists teeming with annoyance 98 percent of inquiries. Of course, this does not make it easier to score with them once you have a good story.
The examples show how important it is to point out again and again: question the message value of what you want to communicate. Put yourself in the position of the journalists: What is so exciting, new or unusual that it really interested? What is really relevant? Going one step further: What is really worth reading for readers? That you are in a new office? Definitely not.
That’s what every growing company goes through. Your new investors? In principle, of course, but of course only if they also know who they are, why they have invested and how much. Each of the newspaper reports and online news objectively considered, will find out for themselves that in most cases just no 08-15 company news that interest readers and editors, but real stories that happen in the company, the business, the business, and the business.
These are stories of people, of emotions, of progress, but also of setbacks.2. External communication only works with internal communication “PR is a matter for the boss” is what PRers like to write and that is very correct! However, it is not only important that there is a good flow of information to the executive suite, October 2018 Calendar Spanish that overall there is a good communication exchange. In other words, public relations benefit from the fact that all employees have an open ear and an eye for it. That they know who communicates, what is communicated and how.