Exactly such transitions make the difference to the reader. An editor must deliver contributions on time and is embedded in the complex processes of an editorial team with various dependencies. November 2018 Calendar Excel times of customer journey and customer experience, these qualities are holistic and therefore worth gold for an organization. What makes content marketing markets, the journalist pursues the market forces.
He collects, sifts, evaluates, measures and penetrates a matter – at best – from A to Z.I mention the necessary abilities: horizontal analysis and vertical verification. Wide and deep. Foresight and substance. That’s the way research works today. Now also in the context of content marketing campaigns?
Strengthening Some journalistic content is measured firstly according to the quality of the text and secondly according to the quality of its impact on the target group. The effect may be intended, for example for texts for lead campaigns, coverage contributions or reputation-enhancing opinion dossiers.
The effect can also be coincidental. The main thing is that it is measurable. If a good journalist senses trends first, then – by office, brand and person – he reinforces them. An experienced content marketer can do this too if he makes use of the aforementioned effect of well-founded journalistic content.
He tracks trends at the customer or in the market, then reinforces them along the objectives of his campaign. Understanding If research is a journalistic art, then understanding is the freestyle. A journalist penetrates deeper and deeper into the universe of facts in his research. He tracks down protagonists, notes and sketches places, storylines or atmospherics.
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This is how research eventually becomes comprehensible. To put it another way: through researching comprehension, journalistic knowledge is created.
Marketers equipped with this virtue would have the full set of skills to set up excellent long-term campaigns that bring brand knowledge and product worlds closer to the target audience than ever before. Forgot “We’ve always done it that way!” “It used to work!” “Just because it’s new, it’s not better!”
These phrases are heard less and less often in publishers – but often in the market, among so-called market contributors .My opinion: Who does not move, who loses. Those who do not take the freedom of forgetting may be taken out of the competition. Because disruption also takes place in journalism.
And a core element of journalistic disruption is the need to forget previous knowledge to allow new knowledge. Forgetting and unlearning opens doors to new ways. What applies to journalism is, in my opinion, just as much for content marketing. Forget it and you will learn it.10. Shorten Many of the best journalistic headlines are short.
This also applies to the best advertising slogans. You want the long effect? Then take a moment! Sounds easy. But behind the best and most memorable journalistic short texts is hard-hitting times the folder-thick research documents a maximum condensed short story seen from the policy section of the New York Times? Or the in-depth internal documentation of through maximum thickening and enrichment is shortened here. November 2018 Calendar Excel will notice something like that. Readers like it. They’re reluctant to be fooled with thin content plugs from the cans of old content marketing boxes. The journalistic ability to shorten and focus on the essentials would be worth gold for really good campaigns.